‘We Are Lucky… Everybody Has Eye on India Market,’ Says Noise Founder on Bose Tie-Up

🎧 Noise Partners with Bose: A Game-Changer for India's Audio Market

🤝 Strategic Collaboration with Bose

Noise, a leading Indian wearables brand, has announced a groundbreaking partnership with Bose, marking the first time an Indian company has collaborated with the legendary audio brand. This move aims to enhance premiumization in Noise’s product lineup, introducing co-branded audio devices.

Noise co-founder Amit Khatri expressed excitement about the partnership, emphasizing India's growing premium audio market. “We are lucky to be in India… It is a lucrative market where everyone wants to establish a presence,” he told Indian Express.

🔊 Raising the Bar for Audio Quality

• 🎶 Premium Sound Engineering: Bose, known for its high-quality acoustics, has worked closely with Noise to refine the new product line.
• 🛠️ Extensive Product Testing: Noise's Master Buds series has undergone rigorous testing in Bose labs to meet global standards.
• 📈 India's Market Growth: With a 27.4% market share in smartwatches and growing recognition in wearables, Noise is expanding its portfolio.

🎧 The Noise Master Series: A Premium Yet Accessible Choice

The new Master Series aims to provide a high-end audio experience at a flexible price point. According to Khatri, this involves tuning, software, and acoustics, areas where Bose has lent its expertise.

🛠️ Advanced Noise Cancellation: The Indian market is evolving, with users seeking high-end features like active noise cancellation. “Brands like ours will educate users about the benefits, making ANC a mainstream feature,” Khatri noted.

⌚ Seamless Ecosystem & AI Integration

• 📲 Smartwatch & Audio Integration: Noise is working on seamless connectivity, enabling users to control earphones from smartwatches.
• 🧠 AI-Powered Features: The company is focusing on integrating AI-driven interactions to make technology more intuitive.

🏭 India’s Growing Tech Ecosystem

Despite challenges like limited capital and a trained workforce, Khatri is optimistic about India’s manufacturing future. “We are learning and transferring knowledge, with strong government support,” he added.

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